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Investment Research

Understanding companies
from the ground up

Our research process helps us develop a deep understanding of each company’s business and their opportunities for growth.

Independent Thinking

Ideas generally originate from within the firm, guided by our experience and intellectual curiosity.

Bottom-Up Analysis

We examine each company’s financial results and calculate its free cash flow – the cash left after all the capital expenditures and working capital needs are met.

Long-Term Perspective

We prefer sustainable growth and enduring business models over short-term trends.

Management Insight

We evaluate how and why leadership has achieved its past successes and seek proven, straightforward managers who focus on execution of an achievable business plan.

Continuous Review

We monitor and reassess each holding and ask ourselves whether it still meets our investment criteria.

Capital Counsel typically invests in 12 to 18 large-cap and mid-cap companies based in the U.S. or with large U.S. operations.

We choose these stocks from ideas generated through the investment team’s bottom-up research efforts.

Portfolio Management

Constructing concentrated portfolios
that compound over time

Our disciplined, research-driven investing focuses on building lasting value through selective ownership and long-term conviction.

Concentrated Portfolios for Compounding Growth

Portfolios typically hold 12 to 18 companies chosen through our rigorous analysis.

Long-Term Ownership for Measurable Results

Our patient approach has outperformed the S&P 500 with lower risk since our inception in 1999.

Sustainable Results

Investments in high-quality businesses with proven leadership and steady growth tend to decline less during periods of heightened market volatility.

Depth of Research. Strength in Execution.

Bottom-up analysis and disciplined decision-making define every portfolio.

Every Holding Chosen with Intention

Each investment is owned with purpose—selected with care and guided by conviction.

Wealth Advisory

Tailoring advice designed to
protect and grow your wealth

We help each client define their investment objectives and determine the best way to achieve them

Personalized Guidance

We tailor our advice to align with each client’s goals and circumstances.

Long-Term Perspective

We emphasize patience and consistency to support growth across generations.

Integrated Approach

We work with your tax and estate planning professionals to create a cohesive strategy.

Clarity and Communication

We provide clear communication and answer your questions as they arise.

Stewardship

We take our fiduciary responsibility seriously and prioritize your best interest when making recommendations.

Beyond portfolio management

Retirement Planning

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We provide guidance and strategies that help you prepare for retirement.

Cash Management

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We assist you with budgeting, personal bill paying and forecasting.

Tax and Estate Planning

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We work with your tax and estate advisers - or advisers we may recommend - to help you implement a tax-efficient plan to preserve your wealth and facilitate inter-generational giving.

Private Banking

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We have well-established relationships with institutional lenders who can provide you with short-term and long-term financing.

Charitable Giving

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We offer perspectives and assistance on philanthropy, including management and administration of Donor Advised Funds.

Alternative Investments

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We assist you with monitoring the value of your private investments, meeting capital call requirements, and tracking distributions.

Related FAQs

What is a registered investment adviser?

Capital Counsel and other investment advisers who manage assets above $110 million must register with the Securities & Exchange Commission (SEC) to comply with the Investment Advisers Act of 1940. Registered investment advisers (RIAs) provide advice about purchasing and selling securities to their clients and have a fiduciary duty to their clients to always act in their best interest.

What is the difference between a broker and a registered investment adviser?

Broker-Dealers (BDs) must register with the SEC and are regulated by the Financial Industry Regulatory Authority (FINRA). BDs buy and sell securities for their clients or their own account. BDs are required to make “suitable” recommendations based on their clients’ risk tolerance and investment experience. Unlike Capital Counsel, they often hold client assets in brokerage accounts which are not necessarily segregated from the BDs’ other assets. Capital Counsel’s client assets are held by independent custody banks.

Is your firm registered with the SEC?

Yes.  Capital Counsel is a registered investment adviser and is regulated by the U.S. Securities & Exchange Commission under the Investment Advisers Act of 1940.

Let’s Discuss Your Goals
Speak with a member of our team today.
(212) 350-9333
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